Anna Hoffmann’s designs are treasured for their intelligent and innovative point of difference. Since 2001, Anna has curated collections that are true to her core values of sustainable luxury, impeccable workmanship and exceptional quality in detailing and fit.

Underpinning her creativity is Anna’s commitment to sustainable practices. She supports local makers to ensure that the majority of each season’s Collection is proudly manufactured in Melbourne. Anna is blessed with an innate understanding of what women desire in gorgeous clothes.

Each garment reflects a deep respect for the tradition of pattern making and the unique characteristics of the fabrics chosen. Her clothes transcend fast fashion and instead become investment pieces that work from year to year. With a modern edge, Anna’s pieces fit effortlessly into the wardrobes of strong, confident women who appreciate quality and style.

Anna continues to be inspired by the finest quality fabrications and by her travels. Crafted from beautiful Australian merino wool, luxurious Italian yarns and the best in natural fibres – cottons, linens and silk, Anna’s clothes are gentle on the wearer and the earth.

Anna gathers exclusive jewellery, accessories and homewares from both established houses and artisan suppliers from around the globe. A passion for French accessories that enhance each collection, has led to a strong following and much awaited new arrivals each season.