Anna Hoffmann’s designs have an intelligent and innovative point of difference, such as a clever fabric combination or an intricate embellishment. One constant passion in Anna’s Collections is the impeccable quality in workmanship, in detailing and in fit. From a perfectly tailored jacket to casual linen pants, Anna is blessed with an innate understanding of what women desire in gorgeous clothes.
The Collections transcend quick fads and fast fashion. They are eagerly sought by a dedicated following of confident, discerning women who want clothes with a uniquely modern edge that also effortlessly evoke a tradition of timeless style.
As the brand flourishes throughout Australia and New Zealand and expands into international markets, Anna continues to be inspired by the finest quality fabrics and yarns. Her pieces are meticulously crafted from beautiful Australian Merino wool, luxurious Italian yarns and the best in natural fibres - cottons, linens and silks- sourced from around the world. Anna travels overseas regularly to source exclusive jewellery and accessories for her retail stores.
Whilst evolving all the time, the brand stays true to its core values when it was launched in 2001 of style, luxury, quality and integrity. The majority of each Collection is proudly manufactured in Melbourne.
The Anna Hoffmann brand now two labels under its umbrella – a.h. by Anna Hoffmann, and relax by Anna Hoffmann that compliment each other to offer a complete Collection that works together to provide perfect style investments -season after season.